Blogging: The Most Influential Component Of Any Digital Marketing Strategy


A digital marketing agency will tell you the importance of blogging for your brand. It is the most essential component of every business. Blogging is that one aspect of marketing strategy which has maintained its consistency throughout the years despite significant changes in approach.

Do you know blogging can boost your leads up to 67 per cent? Not only this, but blogging also has the potential to generate up to 97 per cent more traffic to the website of your brand. The impact of a communicative, informative and well-written blog is not to be underestimated. 

Be it online entrepreneurship, a small business, or a local business, your business still needs a blog.Here are all the answers to your question of “why does my business needs a blog”. 

  1. A well-written and informative blog will drive traffic to your business website. 

Digital marketing strategies are designed keeping in mind the goal of your business. The prime goal of every business is to attract customers to their products and services. The more people you are successful in driving to your website, the higher is your chance of converting them into your loyal customers. A perfectly executed blog is engaging, informative and communicative, developing valuable content not only for your existing customers but also for your new audiences.  

Social media platforms such as Pinterest, Instagram, Facebook, Twitter, and LinkedIn are the most effective ways to increase the views on your blogs. 

Hyperlinking your website to your social media blogs will boost your conversion rates. This is because there is a high possibility that while reading your blogs the audience will be driven to the website of your business through the link. 

  • Because blogs help you to build connections with new clients and nurture connections with existing ones. 

Imagine somebody browsing your social media platforms, wanting to learn more about the products and services that your brand offers. But they find no informative content. Will they still be interested in your brand? Of course not, because your brand is lacking a proper informative blog. A well-written, informative and perfectly executed blog will help your brand to build new connections and nurture your connections with the existing ones. 

Blog posting allows you to immediately respond to the queries of the user and their issues that are mostly left unanswered on the business’ website. Such posting will also help you to understand if your blogs are answering or addressing the queries of your audiences. Through such blog posts, you will also be able to measure the performance of your keywords. 

  • Blogs are a great way to build value for your business.
start a successful blog

We all yearn and strive to be build a strong reputation for our brand, isn’t it? And blogging is the first and the most important step to further this process. Audiences love it when a business innovatively communicates its thoughts. They love to be educated and appreciate the brands who come forward to do so. 

Respond to the queries of your customers directly on the website. The comments on the website stay forever as against those on your social media platforms. You must write more on the questions and doubts the users have regarding the product or service and less on the benefits the product will provide. Such contents are informative and will help you to build a strong and valuable reputation for your brand. 

  • Create and establish brand awareness through blogs. 
Brand Awareness

Do you know blogging is extremely beneficial for creating and establishing brand awareness and brand identity virtually? Blog posting will help your clients to connect with you on a personal level. Through their blogs, businesses showcase different aspects to their existing and prospective customers. Incorporating a blog in the marketing strategy will establish a connection of your business with your client which is crucial to its growth.

Every digital marketing agency is of the view that blogging is of utmost importance to run effective and successful strategies of marketing. Establishing and nurturing connections with your customers is significant for boosting the growth of your business. In today’s competitive market, everybody wishes to stay a step ahead of their competitors. Almost 90% of companies are investing in a good digital marketing agency. Because a good digital marketing agency consists of professionals who are aware of the ongoing trends of marketing. Their strategies generate successful results. 

CodeBuzzers Technologies is a digital marketing agency skilled to boost your brand visibility and build brand awareness by implementing successful marketing strategies. We incorporate blogs in your marketing strategies which will boost the growth of your business and drive traffic to your website.  We are the best digital marketing agency in Kolkata with the best professionals. Contact us now.