How to Keep Your SEO Rankings After a Website Redesign?
Most websites benefit from a complete makeover every few years rather than from developing something together with minor changes here and there, including SEO services. However, many people are hesitant to go ahead with the change because they are concerned about losing their SEO rankings.
You may keep your positions and gain from a new website by implementing a few standard precautions for Optimization and web construction.
How to Preserve the SEO Rankings of Your Website During a Redesign:
- Use caution while using 301 redirects.
- When at all possible, keep the website’s URL structure.
- Obtain assistance with the launch of your website.
- Keep a close eye on the site after it goes live.
- Enhance your website’s content
- Use 301 Redirects With Caution
You’ll need to delete or change the address of a page at some point throughout the life of your site. It’s vital that you put up a good 301 redirect when you do this. You and the website team will have to plan the detours required during a website makeover process. Make absolutely sure the corporate team is taught to set up proxies in the future before the website goes live. The term “redirection” refers to diverting the source URL to some other live site on the internet indefinitely.
If these redirects aren’t put up correctly, both search engine crawlers will get a 404 error, indicating that the page can’t be found.
- Maintain the structure of the website’s URLs if at all possible
It’s best to keep all old website URLs when rebuilding a website, particularly on pages that rank organically. The web development team will enhance the page’s design and content, but the web address (URL) will remain the same if the URL structure is preserved.
It’s not ideal for consumers or search engines to change the Website URL of a site for no reason. If you’ve invested time creating links and positions for that page, altering the URL may result in the page losing its SEO value.
Audit your present site map before beginning a makeover to avoid this problem.
Your web agency can debate if changing the URL is required or not when making changes to the layout or changing page names.
There are times when large changes to a Link building are necessary. If your current site has a bad position and you aren’t using a phrase in the Domain name, you may wish to rearrange the website design in order to improve long-term SEO results.
About how to eliminate errors while making such types of changes, see the next section.
- Obtain assistance with the launch of your website
Starting a new website necessitates a number of technical procedures, and if you don’t know what you’re doing, you risk causing downtime or mistakes. As a result of these faults, serious SEO issues may arise.
Typically, the launch should be handled by a qualified web development company or web firm. A programmer may have to run a script in addition to connecting your web address to the newly built site to ensure that all Addresses on the current website reflect the actual address and that it’s not a testing or production URL. An SSL certificate and delivering websites over HTTPS is a minor yet significant ranking factor for SEO.
On a site with mixed content, all major browsers, including Chrome and Safari, will display a warning, indicating that the encryption key isn’t set up or configured correctly. Regardless of your feelings about search results, these browser warnings may deter online users.
The site admin will also have to ensure that the new site is indexable. The programmers will temporarily restrict search results from scanning the production site while they build a new one. When the new site is live, it’s vital to ensure that the robot.txt document is updated and that the site is search engine searchable.
- Enhance the content of your website
When a website is redesigned, it’s natural to think about examining and upgrading the content. In a web project, most firms fail to maintain their website content.
If this is the case, your website is likely to have out-of-date representations of the services and products. Keep in mind, though, that the material on the page must have particular search engine indications.
Larger sites are favoured by search engines because they have a greater number and variety of links. If your website currently uses a software package, there are a few options for properly transferring material to the new website.
It’s all about monitoring for the first few months following implementing a redesign regarding the SEO services. Even with the finest quality control process, there are some website errors that are difficult to discover before launch. SEO rankings are really tough to maintain if you are a newbie in this industry. You need to keep patience.