5 Web Design Trends for Companies During COVID-19
With the start of the Covid-19 pandemic, businesses have been greatly impacted in a negative manner. To be able to survive the loss and keep the business afloat, the companies have opted for strengthening their online presence. One of the best ways to do so is by developing a proper web design.
Recent statistics have shown that business firms with a user-friendly and attractive design have been more popular in establishing their brand name. It has been the same with small businesses as well.
As a result, it is highly advisable to incorporate useful web design trends that can help the business engagements during the pandemic.
Top 5 Trends for Website Designing
Even though small businesses should try to develop web designing for their digital presence, the work should be effective. This means that following certain trends for web designing can help the businesses to have a bigger online presence, engagements, and brand promotion. Five of such trends are given below.
- Minimalistic Design
In most cases, the design of the website gives a crucial impression to the customers. If the design is good, customers will think the company to be trustworthy. Similarly, lack of arrangement and aesthetics may make the customer have negative thoughts about the company’s credibility.
The first trend shows that the design of the webpage should be minimalistic. This includes functionality, overview, laps, interface, and experience. This makes the customers enjoy navigating the site more, with all facilities functioning as they should be.
With minimalism, a business can display their services directly to the customers without redirections or distractions. The design elements should be clean, small, and present a very sophisticated, arranged, and neat look.
With the exclusion of unnecessary elements, customers can get the point straight. Also, minimalistic elements means that loading time is reduced, which improves readability and user experience.
- Improving the User Experience
The user experience is perhaps the component that any website should develop the most. This denotes how the overall experience of a customer is when interacting with the website. If the experience is good, the page gets a better ranking.
User experience includes having low loading times, quality interface, and smooth navigation. If the user experience is poor, chances are that the customer will not return to the website again. Also, optimization for multiple devices and cross-platform support is very important.
Web designers have an important role in improving the user experience. The images should be compressed to reduce loading time, while visual cues should also be present to guide the customers and provide better navigation.
- Design Should Be Responsive
At present, the number of customers who use mobile are way more than customers who use desktop or laptops. As a result, the websites should be designed in such a manner that they should be equally responsive in mobile devices as well.
At present, the smoothness of a website in mobile is considered as an important ranking parameter by Google. It helps in improving the user experience, and the main reason for making the website design responsive is to satisfy the users. Any web design company will provide such mobile-friendly designs.
The design can be made responsive by keeping the elements in the correct place, and optimize the menu. Since the layout changes in a mobile device, designers skillfully rearrange the elements so that the users get the best experience while visiting the website in mobile.
- Implementation of Chatbots
A website is also ranked higher when it can keep the users engaged for a long period of time. Since most customers prefer direct interaction, it is best to directly converse with them. However, with a huge number of customers and time constraint, it isn’t possible always. Hence, chat bots can be implemented in the web design.
These chat bots are AI or Artificial Intelligence, and can be used to interact with the customer indirectly. These can answer most common questions and queries of the customers, if previously set with the answers.
Chat bots are software programs that interprets what the customer wants and acts accordingly. It falls under customer support design, and is very popular. A web design company will design chat bots in such a manner that the interactions with the customers can get automated for smooth transitioning of the business.
- Aesthetic Designs
Finally, the visual designs, or the aesthetics is very important in a website design. This is the final appearance that is going to decide how the customers see the website and the business behind it.
Codebuzzers is a website design company that provides many web design visual tools for improving the website aesthetically. This includes choosing the right color, designing a matching background with the business, provide correct pictures or illustrations, and optimizing the headers, footers, navigation, and links. Using the service of this company will make sure that the aesthetic trends, along with the other trends mentioned here are met. Thus, any small business can increase their engagement and traffic with such services.
With more and more businesses focusing on online activities, one should implement the popular trends as much as they can. With the top website design, it is possible for businesses to survive the pandemic by implementing the mentioned website designing trends.