Top 5 Changes in Website to attract customers
In this time of strong competition, many business owners are trying their very best to continue with their success in businesses. Likewise, as business person we all have to follow some important things to remain successful. Here are five important changes that you can easily make to your website which will help you to turn a large number of visitors into buyers.
Of course, it is important for customers to visit your website first of all and for that you have to make some changes that will be really eye-catching. Therefore, it is the time to implement these five important tips or changes mentioned here that will make help your website to bring you some new clients. As, implementing these changes will help your website a tool for attracting a huge number of visitors and also that number will increase every day.
The top 5 changes you need to implement in websites to attract customers:
1. Stay in Touch
Maximum number of people who visit your website may not come back again. Not because they don’t like what you do or who you are, but because they’re very busy. So you have to invite those people to give you permission to be in touch.
This can be easily linked to your free offer. When the process becomes automated, people who are actually interested to the free offers given by you will provide their e-mail address without any hesitation.
2. Clear Invitation to Take Action
Your call to action, this is the one important action that you want the prospective clients to take, should be clearly visible on the home page of your website. It has to appear ‘above the fold’, which means, that, it can be clearly seen without scrolling down. So, it is really important to include this special feature on every page of your website to attract many visitors and customers.
You have to add just one action with some simple and specific instructions. Don’t make it confusing. For this purpose, any website development company in Kolkata can help you out to successfully complete this task.
3. Let the visitors See You
Many people want to know about who the person is behind the business so it is better to include a photo. As human beings we all like to feel a specific connection with others. This connection can be achieved easily to a certain degree with the help of a photo.
You can use some photos of yourself or your entire team, on different pages of the website. Moreover, make sure that the pictures are of good quality and can perfectly fit with both your personality and brand.
This will help your website to attract a large number of visitors without any extra effort and thus you can become a more successful business person in near future.
4. Give some free offers
Many successful online marketers or business persons have long used some free offers as a very powerful driver in the process of customer acquisition. Those free offers can easily create an avenue for entering into the sales funnel and also to help to initiate a strong chain of subsequent sales.
These can offer the customers the chances to afford some products and services through their limited income.
However, building a free offer cannot always be done as straightforward as it might appear. Most people do this task in the wrong way and thus end up getting some unfortunate results. The first thing you need to pay careful attention to is your demographic and also to make sure that you can tailor the free offering to your sales funnel. The better you can tailor the free offer to your sales funnel, the easier your chances can be to get some more customers.
5. Know about the visitors
Though careful analysis may not seem glamorous, it can prove to be really exciting when you can understand who is visiting your website.
Google Analytics is free of cost and can be an amazing way to know about those, who are visiting your website. To sign up with this, just visit the related website. It can easily tell you about how many people have already visited where those people had found out about your website and also what are their locations as well. For this you can contact any good website development company.
Therefore, when your website can have a call to action that is very clear, it can allow you to give away something that is really valuable, also creates a special way for you to stay in touch, along with making you visible, and also allows you to properly analyze who are the visitors, you will be able to successfully attract a large number of clients. In this case, a professional website development company can prove to be really useful.